With ARM's new 64-bit announcement, what will WonderMedia do?

VIA WonderMedia chips were one of the first to be taken up and used by countless Chinese tablet manufacturers, when 7-inch tablets first hit the market. All the designs were fairly similar, and based on VIA WonderMedia WM8750 chips that include an ARM 11 core and are 1080p capable.

ARM have just announced new 64-bit Cortex-A50 series processor designs, licenses for which will be sold to companies like WonderMedia, with their intended usage to be in, not smartphones and tablets, but in servers.

"ARM dominates in smartphones and tablets, but is aiming to make its mark in the server market ruled by x86 chips from Intel and Advanced Micro Devices. There is growing interest in ARM servers as an energy-efficient way to handle large numbers of Web requests such as in search or social networks. Dell and Hewlett-Packard already offer prototype ARM-based servers for testing to customers looking to deploy ARM servers to cut energy bills. However, Intel is also tweaking its low-power Atom processors to work in cloud servers and will release new Atom S-series chips for microservers later this year." - Source.

Will WonderMedia pursue this new avenue?