VIA releases new logo for China market: consumers are goal

TMCNet are reporting that VIA released a new logo specifically for China last week as part of a new marketing strategy to become a consumer brand name in the country rather than just being the chips that no one has heard of inside the devices that have brand names that they know.

"VIA points out that the release of the logo indicates a strategy change. In the future, it will guide the development of the chip industry and the behavior of customers in partnership with terminal makers."

The new logo apparently sports heart shaped curves emanating from chips. Unfortunately I couldn't find a copy of the logo. Google translate wasn't being nice when I tried to find it on the Chinese language website that was TMCNet's source and VIA is such a hard company name to search for because it's also a word, via. Let me know if you find the new logo!