NetNote name not liked but NetNote Surfboard design given thumbs up

Yesterday I questioned the usefulness of another name for another segment of the mobile space, when VIA announced a new NetNote platform. It seems I am not the only one wondering if we really need yet another name for a portable clamshell design. LegitReviews, although they like the NetNote platform, dubbing it a possible rival to NVIDIA's ION, they don't have positive comments for the NetNote name itself: " ... can Via really see the term 'netnote' taking off? Those delusional pills must be strong... "
CrunchGear seem to get the idea a bit more: "Netbooks are too underpowered, notebooks are too bulky and expensive – “SILENCE!” shouts VIA. All hail the new “NetNote” category, if you please. We’re basically talking netbooks with 10- to 12-inch screens that can handle 1080p HD video without breaking stride."
But the title of their article does hint at them being a little underwhelmed by all this segmentation of the market: "VIA searches for portable computing Goldilocks zone with ‘NetNote’ platform".
VIA may be splitting hairs with the new NetNote category but manufacturers need to. Consumers want specific features and they don't want to pay for what they don't want. So manufacturers are keen to get the balance right with different platforms.